VectraCom has been acknowledged as the highly praised brand by being awarded in the category of Telco services amongst the few most acclaimed brands of Pakistan. Being the winner of the first ever premier brand recognition award “Brands of the Year Award 2006”, VectraCom officials are greatly delighted on this achievement and consider its entire esteemed alliances equal diligent partner in this triumph.
Brand of the year event was launched to bring the most valued brands in the limelight by acknowledging their contributions in their respective areas of work. “Brands of the Year Award” was officially endorsed by Pakistan Standards & Quality Control Authority (PSQCA) Government of Pakistan & Federation of Pakistan Chambers of Commerce & Industry (FPCCI). The event was supported by Government of Pakistan, Government of Sindh and Government of Punjab, respectively.
Brands’ most recent market standing and statistics were utilized as a tool to identify leading brands in various categories. In addition, a group focus survey was carried out in 48 cities of the country by a team of foreign qualified research & marketing consultants, headed by a renowned World Bank research official. Survey was done in collaboration with Consumer Foundation (CF). Furthermore to obtain maximum number of consumer opinion, a general consumer survey was also undertaken via online polling, Short Message Service (SMS) & 0900-IVR (nationwide accessibility). |